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The Koop

TIMELINE

 Oct 2020 - Jan 2021

TOOLS

Adobe XD, Photoshop

CONTRIBUTIONS

Lead UI/UX Designer, Photographer

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PROJECT DESCRIPTION

A redesigned website for The Koop, a popular Korean fried chicken restaurant in State College, Pennsylvania, aimed at enhancing the customer experience and optimizing restaurant operations.

PROBLEM

The existing website was outdated and lacked essential functionality.

As the restaurant’s popularity grew, the owner needed an easy-to-navigate website and an online ordering system to keep up with demand. Relying solely on phone and in-person orders was inefficient, leading to longer wait times and reduced productivity.

PROCESS

I researched competitors, gathered staff insights, and designed prototypes to optimize online ordering and navigation.

To address these issues, I first conducted a competitive analysis of similar restaurant websites to identify best practices for online ordering and menu viewing. Insights were also gathered from the restaurant staff to understand their workflow and pain points. Based on this research, I developed wireframes and prototypes to create a seamless ordering experience. Usability testing was conducted to refine the design, ensuring a smooth and intuitive interface for customers.

SOLUTION

By improving functionality, visuals, and accessibility, the new website enhances customer engagement, increases efficiency, and supports the restaurant’s growing demand.

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A reorganized menu layout with clear categories and enticing images for easy browsing.

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Implemented UI with vibrant visuals and an integrated online ordering system for a more efficient, branded experience

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A fully mobile-responsive design, allowing customers to place orders effortlessly from any device.​

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High-quality food and restaurant photography to create a more appetizing and inviting digital experience.

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